Affket builds full-funnel digital marketing systems that drive measurable, compounding growth for ambitious brands.
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Avg. client ROI
4.2×
↑ 38% vs last quarter
Revenue generated
₹48Cr
↑ Across 150+ clients
Performance Ads ✦SEO & Content ✦Email Marketing ✦Social Media ✦CRO ✦Analytics & Data ✦Brand Strategy ✦Influencer Marketing ✦Performance Ads ✦SEO & Content ✦Email Marketing ✦Social Media ✦CRO ✦Analytics & Data ✦Brand Strategy ✦Influencer Marketing ✦
320%
Average client ROI
150+
Brands scaled
₹48Cr
Revenue generated
98%
Client retention
Why affket
Not just an agency. A growth partner.
We embed into your business, align to your KPIs, and build marketing infrastructure that outlasts any campaign.
01
Discovery & audit
Deep-dive into your business, audience, and competitive landscape to uncover the highest-leverage growth opportunities.
02
Strategy design
A bespoke roadmap built around your specific goals, budget, and timeline — never a generic template.
03
Launch & test
Go live fast. Run structured experiments. Iterate relentlessly on what drives the highest returns.
04
Scale & report
Double down on winners. Transparent reporting keeps you fully informed at every step.
Ready to grow smarter?
Book a free strategy call and discover exactly where your biggest growth opportunities are hiding.
What we do
Every channel. One strategy.
We don't just run campaigns — we engineer integrated growth systems that work across every touchpoint of your customer journey.
🎯
Performance Advertising
Precision-targeted campaigns on Google, Meta, and TikTok. Every rupee tracked, optimised, and grown through relentless A/B testing and creative iteration.
Google AdsMeta AdsTikTok
01
📈
SEO & Organic Growth
Rank for the terms that matter. We build technical foundations, content strategies, and link authority that compound over time.
Technical SEOContentLinks
02
✉️
Email & CRM
High-converting lifecycle flows, automated campaigns, and segmentation strategies that retain customers and maximise lifetime value.
KlaviyoHubSpotAutomation
03
📊
Analytics & Attribution
Know exactly what's working. Full-funnel tracking, custom dashboards, and data-backed decision making at every stage of the funnel.
GA4LookerAttribution
04
🎨
Creative & Copywriting
Ad creatives, landing pages, and copy that stop the scroll and convert — designed to perform, backed by continuous testing.
Ad CreativeLanding PagesUGC
05
🔁
Conversion Rate Optimisation
Turn more of your existing traffic into paying customers. We audit, hypothesise, test, and implement improvements that lift revenue.
A/B TestingUX AuditHeatmaps
06
🤝
Influencer & Partnerships
Authentic creator collaborations and strategic brand partnerships that put your product in front of the right audiences at scale.
Micro InfluencersMacro Reach
07
📱
Social Media Management
Content strategy, community management, and platform growth across Instagram, LinkedIn, and more — all aligned to business goals.
InstagramLinkedInYouTube
08
🧠
Brand Strategy
Positioning, messaging architecture, and brand identity work that makes you instantly recognisable in crowded markets.
PositioningMessagingIdentity
09
Not sure which services you need?
Book a free audit — we'll tell you exactly where to focus.
Case Studies
Numbers that speak for themselves.
Real results for real businesses. Every metric is verified, every story is true.
4.2× ROAS
Return on ad spend — Fashion e-commerce
A direct-to-consumer fashion brand was struggling with rising Meta CPMs and a stagnant 1.8× ROAS. We rebuilt their entire paid acquisition funnel — new creative strategy, audience architecture, and a complementary email flow. Within 6 months, monthly revenue grew from ₹8L to ₹34L.
"Affket didn't just run our ads — they rebuilt our entire acquisition engine. The results blew every internal target out of the water."
— Riya Sharma, Founder at Velara Fashion
Velara FashionE-commerce · Fashion
+187%
Organic traffic growth — B2B SaaS
SaaS company wanted to reduce reliance on paid. We built a content + SEO strategy targeting high-intent keywords. Hit page 1 for 40+ terms in 4 months. Organic MQLs doubled within the year.
Clearpath SaaSSaaS · B2B
62%
Reduction in cost per lead — Services
B2B services client's CPL was ₹1,800. Through creative testing, landing page redesigns, and audience refinement, we brought it down to ₹680 — a 62% reduction in 10 weeks.
NexGen ConsultingProfessional Services · B2B
3.1×
Email revenue lift — D2C Health brand
Built a complete Klaviyo email architecture from scratch — welcome flows, abandonment sequences, post-purchase, and winbacks. Email now drives 38% of total monthly revenue.
PurevedaD2C · Health & Wellness
↓ 44%
Lower CAC — EdTech startup
Early-stage EdTech startup burning budget on broad audiences. We tightened targeting, rewrote ad copy, and built a multi-step funnel that dropped CAC by 44% in 8 weeks.
SkillForgeEdTech · D2C
₹12Cr
Revenue attributed — Real estate portal
Managed full-funnel performance marketing for a real estate aggregator across Google Search, YouTube, and Meta. Precise geo-targeting and high-intent keyword coverage drove ₹12 Cr in attributed deal value over 9 months.
"The team operates at a level I've rarely seen from a marketing agency. They think like founders."
— Ankit Mehta, CEO at PropNest
PropNestReal Estate · B2C
Your results could be next.
Let's build a strategy that turns your marketing into a growth engine.
About Affket
5+
Years of performance excellence
₹48Cr
Revenue generated for clients
We exist to make your marketing work harder than you do.
Affket was founded in Bengaluru with one belief: that data-driven marketing, done right, is the single highest-leverage investment a business can make.
We've grown from a two-person performance agency into a full-service team of 30+ marketers, strategists, creatives, and analysts — all united by an obsession with results.
We don't take retainers and hide behind vanity metrics. Every engagement is tied to business outcomes. We win when you win.
Our values
What we stand for.
🎯
Results over reports
We're allergic to vanity metrics. Every decision ties back to revenue, leads, or retention.
🔬
Hypothesise, test, learn
We run structured experiments. Gut feel is a starting point, not a strategy.
🤝
Partnership mindset
We embed into your team. Your KPIs are ours. We succeed together or not at all.
🔍
Radical transparency
No spin, no fluff. You'll always know exactly what's happening and why.
The team
The people behind the growth.
AK
Arjun Kapoor
Founder & CEO
Ex-Google, 10+ years in performance marketing. Built and exited two D2C brands before founding Affket.
PS
Priya Sharma
Head of Strategy
Former McKinsey. Brings rigour and frameworks to every client engagement. Obsessed with compounding growth.
RN
Rahul Nair
Head of Performance
Managed ₹50Cr+ in ad spend. Lives in spreadsheets, thinks in attribution models, breathes ROAS.
SK
Sneha Kumar
Head of Creative
Award-winning creative director who believes beautiful and performant are never opposites.
VM
Vikram Menon
Head of SEO & Content
Built organic channels from zero to 1M+ sessions across multiple verticals. Author of the Affket SEO playbook.
NA
Neha Agarwal
Head of Analytics
Data engineer turned growth analyst. If it can be measured, Neha will measure it — and turn it into a decision.
Let's build something great.
Ready to work with a team that treats your business like their own?
Pricing
Transparent pricing. No surprises.
Every plan includes a dedicated account manager, monthly strategy sessions, and full performance reporting.